Net Promoter Score (NPS) Calculator

How likely is it that a customer would recommend your company to a friend or colleague? Find out with our net promoter score calculator!

How to use our NPS calculator

We understand the importance of the NPS score in determining customer loyalty and satisfaction. This free net promoter score calculator will give you all the data required to properly assess how likely your patrons are to recommend your business to others.

You can quickly determine your net promoter score by following these three simple steps:

  • Step #1 - Create a simple survey to be distributed to all of your customers, asking them how likely they are to recommend your business or how satisfied they are with your services. Provide them with a ranking scale of zero to ten. One represents completely unsatisfied and unlikely to recommend, and ten represents completely satisfied and highly likely to recommend your business to others.

  • Step #2 - Send the survey out and await the results.

  • Step #3 - When the results come back, tally up the scores and determine how many score results were given.

  • Step #4 - Once the results from the survey have been tallied, enter the number of respondents who replied with each specific score into the NPS score calculator.

The NPS calculator will automatically determine what percentage of respondents were extremely satisfied, satisfied, or unsatisfied with your service and provide an NPS percentage, representing the number of customers who would be most likely to recommend your business.

Why you should use the NPS calculator

Calculating NPS is extremely important for the health of your business. It determines how loyal your customers are. If you receive a low NPS score, it shows that your clientele base is not likely to stick with your business for a long time, which means you have to work to increase customer retention and improve customer satisfaction levels.

Why we built this tool

Textmagic knows the importance of having a loyal customer base and ensuring that your clientele is satisfied with their experience with your business and would be willing to recommend your company to others out there. We pride ourselves on having an average NPS score of 66.

Our NPS calculator will help you calculate your net promoter score and give you the insight you need to meet the needs of all of your customers.

Benefits of using our free NPS calculator

There are a whole host of benefits that your company can experience from using our free NPS score calculator, such as:

  • Identifying areas that need improvement in your business;

  • Improving customer service issues;

  • Enhancing quality of goods and services offered;

  • Increasing brand and customer loyalty levels;

  • Improving word of mouth;

  • Improving the quality of online reviews;

  • Increasing referral rates.

Frequently asked questions

What is the net promoter score, and why is it important?

Net promoter score is a metric used to determine how many customers are satisfied with their experience and would be willing to promote and recommend your business to others.

NPS is determined through customer satisfaction surveys. The results are calculated by subtracting the number of detractors from the number of promoters then dividing by the number of survey responses. The results are then multiplied by 100 to create a percentage.

How can I interpret my NPS score?

There are two main methods of calculating the net promoter score: absolute and relative. Both scores are calculated with the same method, but the results are handled differently to assess the total NPS calculation results.

The absolute method will compare the NPS results to all other industry standards from every type of business. The relative method will compare the NPS results to only those from other companies that operate in your industry.

How can I increase my Net Promoter Score?

There are many ways to increase your net promoter score, such as:

  • Asking for frequent feedback from customers;

  • Running an NPS campaign to track net promoter scores;

  • Working diligently to turn customers into advocates for your brand;

  • Increase customer service levels;

  • Increase product or service quality.

You can also take your business strategy to the next level by running CSATs (customer satisfaction score surveys) or CES (customer effort score surveys) reports.

What is a good Net Promoter Score?

It is difficult to determine what a good net promoter score is. This number will vary among different industries and may fluctuate up and down over time. Generally speaking, the higher the number, the better, but the essential aspect of NPS is keeping track of it and reacting quickly to any decline in your score to avoid unsatisfied customers and a higher churn rate.

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