Response Rate Calculator

How to use our response rate calculator

Determining the reply rate of your surveys and communications is critical to the success of your campaigns. Use our response rate calculator to measure the success of your online campaigns.

Only three key pieces of data are required for calculating response rate, and therefore only a few quick steps to using our response rate calculator.

To determine the average response rate of any survey or email campaign, follow these instructions:

• Step #1: Once your campaign is complete, determine the number of contacted people. How many surveys or emails did you send? Enter this number into the “Users/Sent Messages” field.

• Step #2: Next, determine how many of these users opened your message and place this figure into the “Opened” field.

• Step #3: Finally, calculate the number of people who responded to your message and enter this data into the “Replied” field.

Click the green button and allow TextMagic to calculate your reply rate.

Once our free response rate calculator is done calculating, you will be provided with the following metrics:

• Open Rate: This is the overall percentage of users who opened your message.

• Overall Reply Rate: This is the overall percentage of users who replied to your message.

• Opened to Replied Ratio: This is the total percentage of users who replied to your message out of those who opened it.

Why you should use the response rate calculator

Our calculator provides fast results and is exceptionally easy to use, plus it is entirely free. If your business is looking for an accurate tool to calculate the reply rate, TextMagic’s response rate calculator is the obvious choice. That being said, our SMS tool provides reply and open rate data directly into its dashboard.

Why we built this tool

There is little point in implementing any campaign if you can’t correctly measure its results. We know that not all businesses understand how to calculate open or reply rates. Therefore, we have created this free response rate calculator to provide businesses with the accurate results they need.

Benefits of using our free response rate calculator

Here are the main benefits of using our response rate calculator:

• Insight into the success of your campaign;

• Insight into the habits and engagement rates of your customers;

• Insight into the validity of a survey;

• Information on what types of campaigns work best for your customers.

What does response rate mean?

Response rate refers to the number of people who saw or responded to an SMS, email, or survey campaign. It is relevant to CRO because it shows how many people have taken action based on your marketing campaigns.

How to improve your reply, click, or open rate?

There are many different ways that you can improve your response rate and entice your customers to both view and respond to your messages. Some of the best methods to increase the reply rate for SMS, email, or survey campaigns include:

• Personalizing your invitations;

• Requesting customer feedback to increase engagement;

• Keeping your invitations short and to-the-point;

• Targeting the right audience;

• Creating exciting and engaging subject lines and messages;

• Keeping your surveys easy to complete and easy to understand.